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Crowned Opulence

What is it about a woman being unapologetic about her dreams and her drive that people find so intimidating? Don't wilt sis, bloom with opulence anyway! Welcome to the Crowned Opulence podcast.On Sundays we have Girl Talk, we talk about the hard, messy, embarrassing, yet necessary things that we don't talk about enough with each other as black women. You know, those things that we think we're the only ones experiencing, so we don't share them for fear of being judged, just like you would at a Sunday brunch with your girls. And yes, the mimosas are included in each episode. Then on Wednesdays, we talk business and goal-crushing. I'll help you get the outcomes you desire in your life and business by showing you how to silence self-doubt, tune out the naysayers, optimize your assets, own your opulence and market your value.It's your time to be unapologetically opulent, and we're here for you! Make sure to subscribe for free so you don't miss an episode.

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Crowned Opulence

Aligning Your Content Marketing with the Buyer’s Journey

February 20, 2022 • Cassandra Alexis • Season 1 • Episode 87

As entrepreneurs, we want to inform individuals who are unfamiliar with our brand and the services we provide through our marketing strategies and the content we put out there.

But how can we reach more consumers more effectively through our content? How does the concept of a buyer's journey affect us? And how do we get our message into our target audience, establish trust and get them to interact with us?

If you’re not sure where to begin, this week will be a short but informative episode about the difference between a sales funnel and a buyer’s journey. I share with you the three stages the consumers go through before they make a purchase, and how your content marketing plays a very crucial role in each stage.

Listen to Episode 87 to understand the concept of a buyer’s journey, be able to provide your clients with the appropriate solution they are looking for, and for your business to flourish even more!

In this conversation, we discuss:

What is a buyer’s journey?
Sales Funnel vs a Buyer’s Journey
Three stages of the buyer’s journey

Connect with Me:

If you are like me you love a good quiz. As a successful entrepreneur, a strong marketing strategy is key to the success of your business. Have you taken the time to assess just how strong your marketing strategy is? Wait no longer and take the assessment in the link below and see just How Strong Your Marketing Strategy Is.

https://www.tryinteract.com/share/quiz/61a603365a44ef001870d1b1

Is marketing your business making you feel overwhelmed, frustrated, stressed out; less than opulent? Have you developed your marketing strategy yet? If not, we need to talk.

Schedule a complimentary discovery consultation via this link: https://calendly.com/cassandraalexis

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