How Spending is an Investment and the Key to Your Business Growth Artwork

Crowned Opulence

What is it about a woman being unapologetic about her dreams and her drive that people find so intimidating? Don't wilt sis, bloom with opulence anyway! Welcome to the Crowned Opulence podcast.On Sundays we have Girl Talk, we talk about the hard, messy, embarrassing, yet necessary things that we don't talk about enough with each other as black women. You know, those things that we think we're the only ones experiencing, so we don't share them for fear of being judged, just like you would at a Sunday brunch with your girls. And yes, the mimosas are included in each episode. Then on Wednesdays, we talk business and goal-crushing. I'll help you get the outcomes you desire in your life and business by showing you how to silence self-doubt, tune out the naysayers, optimize your assets, own your opulence and market your value.It's your time to be unapologetically opulent, and we're here for you! Make sure to subscribe for free so you don't miss an episode.

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Crowned Opulence

How Spending is an Investment and the Key to Your Business Growth

January 23, 2022 • Cassandra Alexis • Season 1 • Episode 82

“Good marketers realize that marketing is an investment.” - Cassandra Alexis

It is crucial to have a long-term plan for how you'll spread the word about your business, and the key to that is to have a specific spending plan (also known as a budget) for putting that plan into action.

This is where many entrepreneurs make mistakes: not having a clear-cut marketing spending plan, not laying out important factors to consider, and not setting marketing goals to accomplish.

Sometimes when the finances are tight, the marketing budget is the first at the cutting board - or sometimes even scratched altogether. But it shouldn't be. Failing to market and advertise your business properly can hugely impact your business and its potential to thrive. If you want to stay competitive and optimize your money, your marketing spending plan must cover all areas of planning, pricing, and of course, marketing your service.

You may have questions like: How much should my marketing spending plan be? What activities should go into my marketing spending plan? How do I track the money that I spent on my marketing strategy?

No need to worry because in this week’s episode, I’ll be giving you insights to help you figure out your marketing spending plan, shift your mindset, and work with the money that you need to allocate to go towards your marketing spending plan. Listen to learn more!

In this conversation, we discuss:

What is a marketing spending plan?
Shifting your mindset on spending your money
Reasons why you need a marketing spending plan
What marketing activities are covered by your marketing spending plan
Factors that impact the size of your marketing spending plan

Connect with Me:

We are well on our way in 2022. Have you built your plan for the year? If you have not, don’t even know where to start, or would just appreciate a little bit of help along the way, check out my free 2022 planning guide.

Is marketing your business making you feel less than opulent? Are you ready to create the opulent outcomes that you desire in your life and business?

Schedule a complimentary discovery consultation via this link: https://calendly.com/cassandraalexis

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